We’re at an interesting point now where we are seeing a lot of art exhibited on brands, as opposed to making art for brands. Brands are acknowledging the individual making the art and celebrating that. Adidas has worked with me for the Colliderscope party, and it’s not about their brand and having their brand up everywhere and controlling it. Brands actually are almost acting like patrons to artists and all sorts of artistic possibilities. There are government cuts to artistic funds happening all over the place so who better to support the arts than brands at the moment. It means artists get paid and brands are recognized for supporting culture. It’s the closest to a situation where everyone is happy.
— Geoffrey Lillemon, interview in Acclaim Magazine